Wearable devices don't sell well, apple watch still stands out
2018-06-05 17:52:13
This year's apple WWDC conference was completely "soft". The only hardware released was the new Apple watch rainbow watch strap. However, Apple's wearable device business led by Apple watch has gradually become the industry leader.
Today, IDC, a market research company, released a global wearable device market report in Q1 2018. The data shows that in the first quarter, the global wearable device shipment volume was 25.1 million units, a year-on-year increase of 1.2%, which can be said to be a sharp drop compared with the 18% growth rate in the same period last year.
Wearable devices, like smart phones, are in the doldrums, mainly due to a 9.2% drop in the shipment of wearable devices in the basic category, while smart devices are more popular with consumers. Relatively high end smart wearable devices such as apple and Fitbit grew by 28.4%.
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According to IDC, watches and bracelets accounted for 95% of the world's wearable device shipments in the first quarter, and apple was undoubtedly the biggest winner.
With the launch of Apple watch series 3, which supports cellular network, apple watch's shipment volume increased by 13.5% year-on-year, and Apple's market share of wearable devices increased from 14.3% to 16.1%, ranking the first in the overall market downturn.
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According to Apple's first quarter earnings report, apple watch's revenue and shipping volume increased by more than 50%. Sales of the apple watch series 3 are more than double those of series 2 a year ago.
According to a survey by GBH insights, a market research organization, 70% of users who buy Apple watch series 3 are new users.
In Apple's second quarter earnings call, Cook said that revenue from wearable devices, including airpods, beats headphones and apple watch, grew by nearly 50%, supporting the growth of Apple's "other products" by more than 90%
Our wearable device business is now on the fortune 300 list.
Apple watch, which accounts for half of the smart watch market, plays an important role. Although the WWDC conference did not launch a new Apple watch, it also updated watchos 5 to better support sports functions.
